Vicky Shen is an experienced marketing professional with a strong track record in creating and executing go-to-market strategies. Vicky started their career in 2005 as a Marketing Executive at Leica Geosystems, where they spearheaded successful marketing initiatives and collaborated with external agencies and partners. In 2008, they joined iSoftStone as a Marketing Director, leading IPO marketing efforts and implementing a diverse range of lead generation activities. From 2013 to 2019, Vicky worked at GfK as a Corporate Communications Manager, building the brand from scratch and developing go-to-market strategies in China. Most recently, they have been working as a Marketing Manager at Russell Reynolds Associates, where they have been responsible for developing and executing a comprehensive go-to-market strategy in China. Vicky has a proven ability to drive awareness and growth through integrated marketing campaigns and strategic partnerships.
Vicky Shen attended Tianjin University where they obtained a Bachelor's degree in Business English. The specific start and end years of their education at the university were not provided.
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