Arthur van Hoff currently serves on the AI Center Board of Advisors at RWTH Aachen University and is the founder of Artfahrt Inc. Arthur has extensive experience in technical advisory roles across various companies, including SOBER-EYE INC., Apple, Lucid, KeepSafe Software, and Ayla Networks, focusing on Internet of Things applications. As the founder and CTO of Jaunt XR, Arthur played a significant role in transitioning the company from Virtual to Augmented Reality and developing solutions for Cinematic VR experiences. Additionally, Arthur has been involved in advisory capacities at Box and CarTruth, emphasizing secure sharing and connected car applications. Educationally, Arthur holds an MPhil in Computer Science with a focus on Artificial Intelligence from the University of Strathclyde, alongside various certifications in related fields.