Iby Mihaly

Iby Mihaly, MBA, currently serves as the Director of Human-Centered Design at RxBenefits, Inc., where responsibilities include establishing and leading a human-centered design practice within a product organization. Prior to this role, Iby was a Manager at EY, overseeing human-centered design and innovation projects in the healthcare sector, including initiating the immersive healthcare of the future interactive space. Iby also spent time at CareFirst BlueCross BlueShield, building a customer experience program, and managed B2B marketing efforts while being promoted through various roles. Previous experience includes positions at Aerotek, where Iby contributed significantly to sales strategies and client engagement, and SIMmersion LLC, focusing on business development and project management. Iby holds an MBA in Marketing and International Business from the University of Maryland and a B.A. in English from the same institution.