Prior to joining Ryder, Jones was CMO for NRG/Reliant Energy, Inc. where she was responsible for marketing growth initiatives and developing the corporate brand. Prior to that, she served as senior vice president of Marketing & Corporate Communications for DHL Express in the United States. Her marketing efforts at DHL resulted in the largest awareness increases in the company’s history and within the logistics category, which were considered a major contributor to the advancement of DHL’s recognition in the “Top 100 Most Valuable Brands” by BrandZ. Prior to DHL, Karen served in multiple marketing roles over a 17-year career with Hewlett Packard and Compaq Computer Corporation.
She was named among the year’s most “Influential Business Women of 2019” by the South Florida Business Journal; “CMO of the Year” by South Florida Business & Wealth magazine in 2017; “Most Powerful & Influential Women in Business” by the National Diversity Council in 2014; “Marketer of the Year” by BtoB magazine in 2005; and was ranked in the annual “Best Issue” by BtoB magazine from 2006-2008.
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