Charlotte Yip

Charlotte Yip is an experienced professional in brand management and marketing, currently serving as the Assistant Brand Manager at Sa Sa International Holdings Limited since August 2016. In this role, Charlotte defines and implements brand plans, analyzes business trends, manages inventory levels, and coordinates with various departments to execute brand building initiatives. Prior to this, Charlotte held positions as a Brand Executive at Eternal Optical & Perfumery (Far East) Ltd., where brand planning and business strategy development were key responsibilities, and as an Assistant Training Officer at Sa Sa International where training content was created. Charlotte began a career at UNIQLO as part of a Management Trainee Programme and also gained experience as a part-time translator at Keyoung Information Ltd. Charlotte's educational background includes a Bachelor of Arts degree in Translation, Media, and Cultural Studies from The University of Hong Kong.