Ted Finch

Head of Channel Partner Program Consulting at SaaSMAX Corp.

Ted is one of the top channel and marketing experts in the high-tech industry, and has launched hundreds of products into the channel for over 400 vendors including; Apple, Microsoft, HP, Adobe, Intel, Autodesk, Citrix, IBM, Sony, Disney, Mitsubishi, Lotus, 3M, GE, Motorola, and over 100 start-ups and mid-sized companies with retail, enterprise and SaaS products.

Ted is a former VP of Sales and Marketing with TAC (now called MarketStar) that grew to over 4,000 channel field reps with over 2,300% growth, a VP Marketing at Goldmine Software (doubled in size 10 consecutive years–over 1 million customers), VP Marketing at $4 billion Harcourt (Seaworld, Neiman Marcus, General Cinemas, Harcourt Ed), Sr VP Marketing at $48 billion Motorola, and VP Marketing at $130 billion GE.

Ted helped raise over $27 million in funding, gone through five successful acquisitions, been quoted in over 100 books and publications, including Marketing Computers, Entrepreneur Magazine, CNN, Internet World, Computer Reseller News, VAR Business, ABC, CBS, Business Week, Software Success, Channel Advocate, Tom Siebel’s “CyberRules,” “In Search of Stupidity,” and wrote the forward and contributed content for, “The Product Marketing Manager’s Handbook for Software.”

He has sat on the board of advisors for CompTIA’s SofwareCEO, and at numerous software companies.