Annica Lin - I Drive Growth in My Unique Way

Annica Lin has been driving growth in their unique way since 2006. Annica started their career as a Marketing News Editing Intern at IMEDIA CONNECTION. In 2006, they were also a Marketing Intern at SIRIUS SATELLITE RADIO, where they supported the Direct To Customer Affiliate Partner program with AAA, analyzed and reported sales data, and worked with Marketing, Graphics Garage, Customer Care, Sales Call Center, Truition online shopping system, and web design to develop communications and coordinate the implementation of partnership tracking and promotion.

In 2007, Annica began working at SOGOTRADE, INC. as a Products and Services Manager, Marketing Director, and Media Buyer & Sr. Marketing Analyst. During their time there, they launched a new online trading platform, a new research center, and formed strategic partnerships to provide new stock picking and forecasting tools.

In 2014, Annica joined Craft Group as a Digital Marketing & Paid Media Manager. During their time there, they achieved 1100% ROI for an online luxury shopping retailer, 500% ROI for an online clothing shopping retailer, and 350% ROI for an online jewelry and accessories shopping retailer.

In 2015, Annica became a Digital Media Planner at CLS | Indoet. In 2016, they were a Senior Acquisition Manager at Stash Invest. In 2018, they were an Associate Director of Paid Acquisition Innovation at Policygenius Inc. In 2019, Annica became the Director of Performance Marketing and CRM at Thimble. Most recently, in 2021, Annica joined Sable as the Vice President of Growth Marketing.

In 2022, Annica joined Chief, a private network built to drive more women into positions of power and keep them there. Annica is a Member at Chief, the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top down.

Annica Lin holds a BA in Business Administration from National Taiwan University and a Master of Science in Direct and Interactive Marketing from New York University, which they completed in 2007. Annica has also obtained several certifications from Google and the Product-Led Institute, including a Product-led Growth Certificate, Google Display Advertising, Google Mobile Advertising, Google Video Advertising, Google Shopping Advertising Certificate, Google Advertising Fundamentals Certificate, Google Analytics Individual Qualification, Google Advertising Advanced Certificate, and Google Digital Analytics Fundamentals Certificate.