Brian Hoard

Brian Hoard is currently serving as the Senior Director of GTM Strategy & Customer Growth Transformation at SADA, where Brian is responsible for setting the company's GTM strategy and aligning capabilities with customer needs. Prior to this role, Brian held positions at Google, VMware, and various other consulting firms, gaining extensive experience in global go-to-market strategy development and execution. With a background in engineering and multiple advanced degrees, Brian brings a strong blend of technical and business expertise to their leadership roles.