Jacob Benbunan

An engineer by training (BS and MEng from Boston University), Jacob started as a management consultant before pivoting into the world of brand strategy.

Prior to Saffron, he worked for 9 years at Wolff Olins, where he was part of the team that created the telcom brand Orange.

At Saffron, he has led projects including the creation of Vueling, Facebook Company, YouTube, the rebrand of Bankinter, and Swiss Re. On top of these, the project he is most proud of is Saffron. For its multicultural approach to the world, its embrace of diversity, and its hard-working approach to branding.