Federico Oreto

Federico Oreto is an experienced media professional currently serving as the Senior Global Media Manager for Home Brands and Licenses at Safilo since January 2021. In this role, Federico oversees worldwide media strategy and planning across more than 10 countries, manages the entire media process for the company's brands, and liaises between headquarters and local hubs, including media agencies and vendors. Prior to Safilo, Federico held various roles at Starcom, Havas Media Group, and Mediaedge:cia, gaining extensive expertise in media effectiveness, budgeting, and strategic consulting. Federico holds a degree from Università degli Studi di Milano.