Edwin Metselaar

Edwin Metselaar is a highly experienced technology leader in the digital advertising and media industry with a strong background in engineering, product management, and entrepreneurship. Currently serving as VP of Engineering, EMEA, and Co-Founder & Tech Lead at Sage+Archer, a pioneering automated self-service buying platform for digital out-of-home advertising in Europe, Edwin is recognized for utilizing mobile data and dynamic creative strategies. Prior roles include co-founding and technologist positions at 24AM and MobPro, where a focus on mobile-first creative solutions and extensive reach within the Dutch market was established. Edwin's career began with positions in product management, data optimization, and consultancy, culminating in foundational roles at notable tech companies such as KaZaA BV and Joltid. Educationally, Edwin holds dual Master's degrees in Social Science Informatics and Psychology from the University of Amsterdam.