Mary Catherine Bookwalter (MC)

Mary Catherine 'MC' Bookwalter has a diverse work experience spanning across different roles and industries. Mary Catherine 'MC' started their career as an Intern at the Indiana Democratic Party in 2016. Later that year, they also worked as a College Intern at Walt Disney World, where they focused on providing exceptional guest service and promoting the company's culture.

In 2017, Bookwalter joined There's No Ashley Digital Solutions as a Social Media Consultant. In this role, they developed customized social strategies for various brands and contributed to brand playbook creation, content strategy development, and competitive content audits.

From 2018 to 2020, Bookwalter worked at Healthline Media, initially as a Social Media Coordinator and later as the Sr. Social Media Manager. In these roles, they led social media strategy efforts across multiple platforms, transformed site content into social-first experiences, and managed community management efforts. Mary Catherine 'MC' achieved significant growth on Instagram, increasing followers from 50K to 800K and reaching over 62M users. Additionally, they developed social commerce content, managed a team of 3, and implemented sponsored social programs.

Bookwalter also worked as a Digital Engagement Strategist at CVR in 2019, where they focused on digital engagement strategies for the company. Mary Catherine 'MC''swork here lasted until 2020.

Currently, Bookwalter is employed at Sage Therapeutics as a Social Media Manager for Corporate Communications, starting in 2022.

Mary Catherine 'MC' Bookwalter received their education in communication and media studies. Mary Catherine 'MC' began their studies at Indiana University–Purdue University Indianapolis in 2014 and completed this program in 2016. Following that, they pursued a degree in Digital Communications and Mass Media Studies at Arizona State University from 2016 to 2019, specializing in Digital Audience Analysis and Social Media Marketing.

In addition to their academic qualifications, MC Bookwalter obtained certifications in Google Analytics and Google AdWords. Mary Catherine 'MC' became Google Analytics Certified in April 2019 and acquired the Google AdWords certification in July 2018.