Alyssa Dannaker

Content Director at Sagefrog Marketing Group

Alyssa Dannaker has a diverse background in copywriting, editing, and marketing. Alyssa started their career at Sagefrog Marketing Group as a Marketing Associate, where they assisted with account management tasks and supported the administration and operations team. Alyssa then moved on to become a Content Marketing Associate, where they served as the copywriting support for clients and the lead copywriter for the agency. Alyssa continued to advance in their career at Sagefrog, taking on the role of Copywriter, where they planned, wrote, copyedited, and proofread various documents for clients across different industries. Alyssa also led brand strategy workshops and developed brand strategy documents. As a Senior Copywriter, Alyssa developed content strategies, trained and mentored junior copywriters, and led brand strategy workshops, setting company-wide branding and messaging standards for new clients. Alyssa also oversaw the content team's tasks and produced training materials. Alyssa then joined Empath Editor as a Freelance Copywriter, Editor, and Marketer, where they reviewed blog posts and podcast episodes to collect and transcribe shareable quotes. At DeVore Editorial, Alyssa worked as a Proofreader and Editorial Assistant, contributing to marketing initiatives and participating in team meetings. Alyssa also took on the role of an Editorial Assistant at DeVore Editorial, where they proofread and copyedited manuscripts, wrote manuscript assessments, and contributed to marketing initiatives. Alyssa also worked as a Freelance Copywriter, Editor, and Marketer for an Intuition & Mindfulness Coach, contributing to the development of an online course and supporting its promotion. Alyssa gained experience in project management as a Project Management Intern at Here's My Chance, where they identified new business opportunities, created schedules, drafted proposals, and attended client meetings. Alyssa also worked as a Digital Marketing Intern at the Philadelphia Museum of Art, where they developed social media content campaigns and managed social media calendars. Earlier in their career, they worked as a Writing Tutor at Temple University, providing one-on-one tutoring and advising to students. Alyssa also gained experience as a Freelance Blogger and a Temple Study Abroad Blogger, where they created blog posts on various topics. Alyssa interned at Kanagawa Sohgoh High School as an English Department Intern, where they assisted teachers, led lessons, and developed materials. Overall, Alyssa's work experience demonstrates their expertise in copywriting, editing, marketing, and project management.

Alyssa Dannaker completed their Bachelor's Degree in English, with a minor in Asian Studies, at Temple University from 2012 to 2016. Prior to that, they attended North Penn Senior High School from 2009 to 2012, but no specific degree or field of study was mentioned. In addition to their formal education, Alyssa obtained several certifications, including a Content Strategy Masterclass from the Content Marketing Conference in May 2020, Conversion Copywriting 101 from Copyhackers in September 2019, and a Poynter ACES Certificate in Editing from The Poynter Institute in July 2018. Alyssa also received certifications in Social Marketing from Hootsuite in December 2017, Twitter Flight School from Twitter in April 2016, Content Marketing Institute University from the Content Marketing Institute in July 2017, Content Marketing from HubSpot in January 2017, Marketing Software from HubSpot in August 2017, Delivering Client Success from HubSpot in November 2016, and Inbound from HubSpot in November 2016.

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