Mladen Georgiev is a leadership engineer at Sainsbury's since November 2016, overseeing digital engineering initiatives. Mladen has held various senior engineering roles, including principal engineer and head of engineering, where notable achievements include the creation of a dynamic pricing engine and the launch of ML-powered personalized offers, recognized as a top-performing engineer in 2022. Mladen currently serves as a startup mentor, advising multiple companies on tech and digital strategies, while also holding director and advisory roles across various organizations. Mladen's educational background includes an Executive MBA from London Business School and ongoing advanced studies in AI and ML at Stanford University, along with a Bachelor's degree in Mathematics from UCL.