Lori Seaman

Lori Seaman, MBA, serves as the Head of Digital Strategy & Experience at Saint-Gobain since May 2024. Previously, Lori was the Head of Digital Acquisition at Barclays from June 2022 to June 2024, where the focus was on driving new card acquisition and creating engaging customer experiences. Lori spent nearly a decade at AAA, starting as Director of Digital Marketing & Social Media and advancing to Managing Director of Digital Products and Marketing in 2019, leading digital transformation efforts and product development. Additionally, Lori worked as a Professor/Instructor at the University of Delaware, co-designing the Social Media Marketing Strategy Certification program, and began a career at GillespieHall as a Product and Marketing Strategist. Lori holds an MBA with a marketing concentration from Wilmington University and completed graduate coursework in Finance Management at Harvard University.