Shannon S.

Social Media Manager at Saint Rocco's Treats

Shannon S. has a diverse work experience spanning various industries and roles. In 2018, they began their professional journey at Giant Food, working as a Customer Service Cashier and later transitioning to a Pharmacy Technician role from June 2019 to February 2020. Subsequently, in 2020, Shannon joined Penn State Prime as the Director of Alumni & Member Relations, contributing to the organization's growth and engagement. In 2021, they took on multiple roles at different companies, including an Influencer Marketing Internship at Leaner Creamer and Lippe Taylor. Additionally, Shannon was involved in various positions with Penn State Women in Business, such as Dance MaraTHON Director, Student Mentor, and Logistics Committee Member for the Powerful Women Paving the Way Conference. Shannon also served as a Public Relations Intern for the organization. In 2022, Shannon was a Sales Intern at Conagra Brands. Most recently, they joined Saint Rocco's Treats as a Social Media Manager, responsible for promoting their all-natural, gourmet dog treats and maintaining their social media presence.

Shannon S. began their undergraduate education in 2019 at Duquesne University, where they studied Business Administration with a focus on Marketing. In 2020, they transferred to Penn State University and pursued a Bachelor of Science (B.S.) degree in Marketing, with a minor in Digital Media Trends & Analytics. Shannon completed their degree in 2023.

In addition to their formal education, Shannon has obtained various certifications to enhance their skills and knowledge in the field. This includes certifications such as the Hootsuite Platform Certification from Hootsuite Academy, the Google Ads Display Certification from Google, and the Cultivating Mental Agility, Decision-Making in High-Stress Situations, Unconscious Bias, and Diversity, Inclusion, and Belonging certifications from LinkedIn.

Shannon has also completed several online courses, including Identifying, Attracting, and Growing Your Digital Audience and Strategies for Converting and Retaining Customers Online from UC Irvine, Advertising with Facebook and Measure and Optimize Social Media Marketing Campaigns from Facebook, Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more from IE Business School, and the Facebook Social Media Marketing Professional Certificate from Coursera.

Furthermore, Shannon has obtained various certificates and achievements through their involvement with organizations such as the PSAMA - Penn State American Marketing Association. These include the Hit the Ground Running Certificate, Platinum Membership Status and Certificate of Achievement, and the Well Rounded Certificate.

Additionally, Shannon has completed the Sales Training: Building Your Sales Career course from HubSpot Academy, the Leading with a Growth Mindset certification from LinkedIn, the Music Business Foundations course from Berklee College of Music, and the Feminism and Social Justice course from the University of California, Santa Cruz.

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