Gustavo Leiva Ilabaca is an experienced professional in category management and commercial operations, currently serving as Subgerente Comercial Consumo Masivo and Subgerente Category Management & Layout at Salcobrand since January 2022. Previously, Gustavo held positions at Empresas SalcoBrand, HIPERMERCADOS TOTTUS, Supermercados del Sur, CAPEL, and Cencosud S.A., where responsibilities included product assortment management, store segmentation strategies, and optimizing pricing and supply chain tactics. Gustavo holds an MBA from Universidad de Chile and a degree in Commercial Engineering, Administration, and Marketing from Universidad de Concepción, complemented by military aviation training from Escuela de Aviación Capitán M. Avalos P.
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