Emma Heaton is an accomplished professional specializing in customer success strategy, currently serving as the Director of Customer Success Strategy at SaleCycle since September 2016. With over a decade of experience in client success, Emma has achieved a 99% net retention rate by leveraging insights from a qualitative thesis on retention strategies. Previously, as UK Account Manager Team Lead, Emma guided a team of six account managers, overseeing relationships with 120 clients across the NEMEA and US regions. Emma's earlier roles include Senior Account Manager and Client Account Manager at Mediaworks Online Marketing, and various positions in other marketing firms. Emma holds a Master of Science in Psychology and a Bachelor of Arts in Business with Marketing from Northumbria University.