Marcelo Vidigal M. de Barros

Marcelo Vidigal M. de Barros is a seasoned executive with extensive experience in sales and marketing across various sectors in Latin America. As the CEO and Founder of Sales Impact! since October 2016, Marcelo leads a leading B2B sales accelerator that assists global brands and start-ups in boosting sales. In addition, Marcelo serves as the Leader of the Sales Mentoring Group at BR Angels, focusing on helping invested start-ups accelerate their growth and secure funding. Previously, Marcelo was a Partner and CEO of ITM Channel Marketing, where the team generated over $500 million in annual sales, and co-founded Providence Seguros, a successful insurance brokerage in Brazil. Marcelo holds a Bachelor of Business Administration from FGV and has completed multiple executive education programs at Harvard Business School and Northwestern University.