Alex Lau

Alex Lau is a seasoned professional with extensive experience in engineering, AI solutions, and customer experience transformation. Currently serving as Director of Forward Deployed Engineering for AI Products at Salesforce since 2025, Alex has previously held senior leadership roles at EPAM Systems and Kore.ai, where strategic AI solutioning significantly advanced business value and market leadership. With a robust background in digital transformation programs within financial services and other sectors at companies such as Accenture and PwC, Alex has successfully delivered complex implementations focusing on CRM and conversational AI, achieving notable outcomes like cost reductions and sales uplifts. Educational credentials include an MBA from The University of Chicago Booth School of Business and an MSE in Computer Science from the University of Pennsylvania.