Emily Lofton

Sr. Director, Customer Marketing

Emily Lofton currently serves as Sr. Director of Customer Marketing at Salesforce, where responsibilities include leading a team focused on data-driven insights, strategy, and measuring impact. Prior roles at Salesforce include Sr. Director of Brand Engagement and Director of Transformation and Organizational Strategy, where operational excellence and data-driven decision making were emphasized. Previous experience at Wasserman involved executive positions such as Vice President of Properties, focusing on maximizing revenue through cross-channel measurement and analytics. Additional roles include Sponsorship Activations at Verizon Wireless and consulting at Wasserman Media Group. Emily's legal experience includes practicing as an attorney at Pillsbury Winthrop Shaw Pittman and serving as a law clerk at the Oregon Department of Justice. Emily holds a Juris Doctorate from the University of Oregon School of Law and a Bachelor of Arts in Human Biology from Stanford University.

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