Karen Madera

Karen Madera is an experienced marketing professional with a robust background in product marketing and portfolio management, currently serving as a Senior Manager for Customer Programs and Advisory Boards at Salesforce since July 2021, and previously held multiple roles, including Senior Product Marketing Manager for Tableau Platform. Prior experience includes significant tenures at IBM, where Karen managed product marketing for various data-related services and platforms, and played a pivotal role in content strategy and marketing initiatives. Earlier career milestones include strategic roles at BBDO Worldwide, focusing on campaign management for notable brands such as Lowe's and Hyatt, complemented by foundational experiences in brand management and marketing internships. Karen obtained an M.B.A. in Brand and Product Management from The University of Texas at Austin and a Bachelor of Journalism in Advertising/PR and Political Science from the University of Nebraska-Lincoln.