Vanipriya Moorthi

Lead Content And Social Media Strategist at Salesforce

Vanipriya Moorthi is a skilled marketing professional with extensive experience in content creation and social media strategy. Currently serving as the Lead Content and Social Media Strategist at Salesforce since January 2025, Vanipriya operates as the Chief Editor for the Brand team and manages social media efforts for key brand events while developing YouTube strategies and brand newsletters. Prior to Salesforce, Vanipriya worked at Sprinklr as a Content Marketer, where responsibilities included overseeing CX-WISE and AI-WISE initiatives and managing podcast production. Additionally, Vanipriya was a member of GrowthX®'s GX12, focusing on research and content curation, and served as a Content Marketing Specialist at Everstage, where successful content strategies led to increased organic traffic. Earlier roles included Brand Marketing Associate and Brand Marketing Trainee at Freshworks, contributing to corporate website updates and creating customer testimonial videos. Educational background includes a Bachelor's degree in Computer Science and Engineering from Coimbatore Institute of Technology and a Diploma in Computer Networking from PSG College of Technology.

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