Yana Petrova

Head Of Strategy EMEA at Salesforce

Yana Petrova is an accomplished professional with extensive experience in strategy and operations across various sectors. Currently serving as the Head of Strategy EMEA and Interim COO Northern Europe at Salesforce since January 2022, Yana has previously held the position of Head of Sales Strategy and Operations EMEA at Splunk from January 2018 to January 2022. Yana's career began at A.T. Kearney, where roles included Senior Business Analyst and Manager from January 2008 to December 2017. An initial role as a Financial Analyst at Entrea Capital was followed by academic achievements including an M.B.A. from INSEAD and a BA in Business Administration and Economics from the American University in Bulgaria. Yana has also pursued education at The Wharton School.

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