Natacha Hernandez Bustos

Natacha Hernandez Bustos is a seasoned marketing professional with extensive experience in brand management and graphic design. Currently serving as Brand Manager Repuestos at Salfa since May 2019, Natacha is responsible for executing effective brand strategies aimed at enhancing brand recognition and optimizing e-commerce ROI. Previous roles at Salfa include managing brands within machinery and corporate branding, where key contributions included leading a national rebranding initiative and developing brand guidelines. With a solid foundation in graphic design gained from positions at Alzerreca Comunicaciones, Vox Artis Comunicación, and Edicto, Natacha has produced impactful promotional materials for notable clients. Natacha holds a Licenciatura in Comunicación Visual from Universidad del Bío Bío and a diploma in Digital Marketing Strategy from Universidad de los Andes.