Benjamin Aïdan

Benjamin Aïdan has had an extensive work experience in various managerial roles related to marketing and digital marketing. Benjamin began their career as a Project Manager at Megalos in 2000 before transitioning to the role of New Media Project Manager at CWA New Media in 2004. Benjamin then served as a Key Account Manager at Agence Megalos from 2004 to 2007.

From 2007 to 2013, Benjamin worked at Salomon, where they held positions such as Digital Marketing Manager and later as the Digital Marketing & Ecommerce Director. During this time, they were responsible for overseeing the brand's multi-channel digital platform, media planning, community and content marketing strategies, and implementing marketing communication strategies. Benjamin also handled the P&L and mid-term development plan for the brand's direct e-commerce business.

In 2013, Benjamin joined Amer Sports as the Amer Sports Digital Marketing Director - Salomon Digital Marketing & Ecommerce Director. Their role involved defining digital marketing excellence standards and practices for all Amer Sports brands and regions. Benjamin also built centralized digital marketing capabilities and led the brand and region digital marketing community. Additionally, they oversaw Salomon's multi-channel digital platform, local media planning, and community and content marketing strategies.

Throughout their career, Benjamin has demonstrated expertise in marketing planning and execution, budget management, and the development of commercial, marketing, and new media communication strategies.

Benjamin Aïdan began their education in 1995 at Snohomish High School. After completing their high school education in 1996, they enrolled at Universite Pierre Mendes France for a Bachelor's degree in Law & Politics. Benjamin pursued this degree until 1999. Following that, in 1999, Benjamin attended Ecole Gobelins for a period of one year but did not obtain a degree or specify a field of study during this time.