Patrick Barry

Patrick Barry is an experienced professional in insights and analytics, currently serving as Managing Director at Salt Flats since July 2024. Previous roles include Vice President of Data & Analytics at SPM Marketing & Communications, specializing in regulated client industries including healthcare and health insurance, from November 2020 to June 2024, and Vice President of Data & Analytics at Mirum Agency. Patrick has a diverse background in various industries such as automotive, banking, and consumer packaged goods, with earlier positions including Director of Marketing Science at Critical Mass, Principal Analytical Lead at Google, and several roles at Discovery Communications focusing on insights and analytics in entertainment and consumer goods. Patrick holds a Bachelor's degree in English from the University of Iowa and has completed training programs at The Second City Training Center in improvisation and writing.