Shelby Durkin

Shelby Durkin is a knowledgeable professional in brand partnerships, currently serving as Manager at SALXCO since February 2021, where responsibilities include leading partnerships for Pop/Dance and Universal Arabic Music clients, as well as project managing collaborations with notable artists like The Weeknd. Prior to this role, Shelby contributed as a Coordinator in brand partnerships, actively engaging with an extensive roster of over 75 artists and managing various promotional initiatives. Previous experience encompasses internships at SB Projects, LLC, Universal Music Group, Live Nation Entertainment, and WMA, providing a solid foundation in marketing, social media, and artist management. Shelby is a graduate of USC Annenberg School for Communication and Journalism, holding a Bachelor of Arts in Communication.