Danielle McConnachie

Danielle McConnachie is a Senior Research Manager at SAM Sensory and Consumer Research in the UK, where they work with clients to deliver sensory and consumer research projects that enhance product development. Danielle's previous experience includes roles as a Supervisor at Primark Stores Ltd and a Senior Technician at Sensory Dimensions. They hold a Bachelor's degree in Chemistry and a Master's degree from Nottingham Trent University, along with a postgraduate certificate in Sensory Science from the University of Nottingham. Danielle's career began with work experience at the British Glass Manufacturers' Confederation in 2010 and has evolved through various positions in the sensory research field.