Marta Tuz

Marta Tuz is a Senior Data Scientist at Samba TV since August 2023, bringing extensive experience in data science and analytics. Previously, Marta served as Team Manager Data Science and Senior Analytics Manager at GfK from May 2021 to August 2023, where responsibilities included leading Polish media measurement studies and managing a team of off-shore analysts. At Nielsen, from April 2019 to May 2021, Marta was a Senior Consultant, leading econometric analytics projects for FMCG brands across Europe, overseeing a team of analysts, and providing consultancy on media investment optimization. Earlier roles include Research Specialist and Research Executive at MediaCom Business Science, contributing to media and market research projects and creating analytical tools. Marta's educational background includes a Magister in Data Analysis from SGH Warsaw School of Economics, complemented by an exchange program in Econometrics at the University of Amsterdam.