Elena Kavkaeva currently serves as the Team Lead of in-app FMCG Media at Samokat, a position held since January 2020, where responsibilities include creating content plans, managing production processes, and onboarding new employees. Previous roles at Samokat include Senior Producer and Junior Producer, focusing on coordinating with creative teams and preparing story analytics. Prior experience includes positions as Key Account Manager and Assistant Key Account Manager at NewBeautyBox, and Manager at Charity Foundation “LIVE.” Elena holds a Master's degree in Marketing Communications and Advertising and a Bachelor's degree in Political Science from the Higher School of Economics.
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