Annabel Bayley

Annabel Bayley is a seasoned journalist currently serving as a Senior News Editor at Samsung Electronics since February 2025. Previously, Annabel held various editorial positions, including Editor-in-Chief for the UK, Nordics, and Netherlands at upday from July 2020 to June 2024, and Senior News Editor and News Editor. Annabel's experience also includes work as an Online Content Producer for PA Media, where responsibilities involved content optimization and headline writing for Microsoft News. Annabel began a career in journalism with a Trainee Journalist role at Press Association Training, achieving a NCTJ diploma with high marks in multiple journalism subjects. Prior experience includes serving as a Sports Coach and Coordinator at Keen Bean Sport. Annabel earned a BA in English and Philosophy from the University of Birmingham and completed A Levels at Watford Grammar School for Girls.