Harvendra Singh is a seasoned professional with extensive experience in direct-to-consumer strategies and e-commerce, currently serving as the Head of Direct-to-Consumer at Samsung Electronics since May 2019. In this role, Harvendra develops and implements strategies for e-commerce platforms and retail stores to enhance customer engagement. Prior positions include leadership in electronic categories at ShopClues and Lazada Group, where responsibilities included strategy and growth management. Earlier roles involved sales operations in Myanmar and Vietnam at Intex Technologies and international business development at Karbonn Mobiles, complemented by a foundational role in business development at Snapdeal. Harvendra holds a PGDM in Marketing and Finance from ICBM and a B.Sc.B.Ed from Barkatullah University.