Olly Ainsworth

Olly Ainsworth is an accomplished marketing professional with extensive experience in category management and marketing leadership. Currently serving as the Head of Category & Insight for Meals at Samworth Brothers since September 2020, Ainsworth previously held significant roles at Bakkavor from July 2010 to August 2020, including Head of Marketing and various marketing controller positions for Sainsbury’s and specialty bread, soups, and sauces. Prior experience at Bakkavor includes managing marketing for chilled ready meals and desserts across major retailers. Ainsworth started in the industry as a Category Development Executive at Tulip Ltd. and began a career in contracts and billing with AT&T during a placement year. Ainsworth holds a BSc Hons degree in Marketing from Aston University and completed education at Spalding Grammar School.