Martha Sierra

Martha Sierra has worked in the digital marketing industry since 2008. Martha began their career as a Production Manager at Source and Market Motorola, then moved to Mass Digital as a Copywriter Jr. In 2009, they joined Netbangers S.A. as a Copywriter and SEO. In 2012, they were hired as a Digital Strategist at Danone, where they won the Best Digital Campaign in Colombia 2012 CM Award. In 2013, they became a Community Manager Senior at VML. In 2014, they began working as a Senior Data Analyst at Sancho BBDO, where their team won the Social Devoted Certificate by Social Bakers. In 2015, they were hired as a Social Media Marketing at Samsung Electronics, where they increased the top of mind score in the target audience by 5 points. In 2018, they became a Growth Marketing Specialist at ASUS, where they increased the online sales of computers in Colombia from the second to the first position. In 2019, they were hired as an HMS (Huawei Mobile Services) Marketing Manager and Honor Digital Marketing and ecommerce Manager at Huawei Consumer Business Group, where they increased the social followers by 55% and ecommerce sales by 2%. In 2020, they joined SamyRoad as Head of Growth & Strategy and Head of Strategy, helping to grow the operations team from 4 to 13 people, grow the business 5x in number of clients, and increase business revenue by 3x.

Martha Sierra obtained their Advertiser and Creative degree from Universidad Jorge Tadeo Lozano between 2006 and 2010. In 2012, they completed a Digital Marketing Online degree from IEBS. Martha then obtained a Diplomado in Data Analysis from Pontificia Universidad Javeriana in 2014. In the same year, they completed their Master's Degree in Innovations and Knowledge Management from Universidad EAFIT. Additionally, Martha Sierra has obtained certifications in Design Thinking from Interaction Design Foundation (IxDF) in 2021, Google Ads Fundamentals from Google in 2018, and Growth Marketing Course from Platzi.