Natalia Archundia Pavón

Brand Strategist Junior at SamyRoad

Natalia Archundia Pavón has worked in several different roles in the marketing and advertising industry. In 2017, they began their career as a Practicante in Publicidad at Studio Marketing JWT. In 2020, they became a Becario de Marketing at BAT, where they were responsible for analyzing monthly data by chain and company, sending and following up on orders, and contacting area managers and regional convenience chains. In 2022, they began working as a Brand Strategist Junior at SamyRoad and as a Becaria at Interius, where they managed Hubspot, presented and implemented digital strategies, and analyzed monthly results.

Natalia Archundia Pavón is currently completing a Licenciatura en Publicidad y Comunicación de mercados at Tecnológico de Monterrey, which they began in 2017 and is expected to complete in 2022. Her field of study is Relaciones públicas, publicidad y comunicación aplicada. In addition, Natalia has obtained several certifications, including the Voxy Proficiency Achievement Certificate - High Intermediate from Voxy in 2021, and four certifications from HubSpot Academy in 2022: Inbound (Nuevo), Inbound Marketing, Service Hub Software, and Software de marketing de HubSpot.

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