San Diego Tourism Authority
Kayla Yap is an experienced professional who has worked in various roles within marketing and communications. Kayla has worked at San Diego Tourism Authority as the Director Of Brand Management, at Broadcast Company of the Americas as an Executive Morning Show Producer and Digital Marketing and Promotions Manager, at Their Game Life as a Freelance Contributor, and at Centre City Development Corporation as a Marketing and Communications Coordinator. Kayla holds a Bachelor of Arts degree in Communication and Media Studies from Hawaii Pacific University.
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San Diego Tourism Authority
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The San Diego Tourism Authority (SDTA) is a private, non-profit, mutual benefit corporation composed of nearly 1,000 member organizations, businesses, local governments, and individuals seeking a better community through the visitor industry. SDTA members include tourism-related entities in such categories as lodging, dining, arts & attractions, shopping, and transportation, among others, as well as other companies indirectly involved in the visitor industry. As a sales and marketing organization, the main objective of SDTA is to promote and market San Diego County as an ideal vacation destination and convention site. SDTA also represents and supports the interests of the visitor industry as a whole. The majority of funding received by SDTA is derived from San Diego Tourism Marketing District Funds. Lodging and other tourism related business in the District raise these funds through self assessments for the purpose of promoting tourism in the San Diego region. As a membership organization, the SDTA also receives financial support from member dues, advertising, and promotional assistance from the membership through donated in-kind services.