Toby Mak

Toby Mak is an accomplished entertainment and live events professional with extensive experience in managing high-profile sports events and productions. Currently serving as Assistant Producer for the San Francisco 49ers, Toby oversees all entertainment elements for home games, including ceremonies and performances, while managing game operations logistics, talent hospitality, and event execution. Previous roles include positions with the Oakland Roots Sports Club, Urban Culture Agency, and the San Mateo Event Center, where Toby gained significant expertise in event coordination and marketing. Educationally, Toby holds a Master of Science in Sport Management from the University of San Francisco and a Bachelor of Arts in Psychology from Pepperdine University.