San Miguel Brewery Inc. (SMB) is the largest producer of beer in the Philippines, with nine out of ten beer drinkers preferring its brands. San Miguel Beer was first produced by La Fabrica de Cerveza de San Miguel, an upstart brewery in the heart of Manila that began its operations in 1890. It received the Royal Grant from the Spanish king to brew beer in the Philippines, then a colony of Spain. In 1963, the brewery was renamed San Miguel Corp. (SMC) to reflect its growing ventures into food and packaging. As the beer business grew at a steady pace, it provided the foundation from which SMC expanded its interests from food, beverage and packaging, to power, oil, airline and infrastructure. Today, SMC is the country's biggest diversified conglomerate.

Food & Beverage

Manufacturing

Packaging Services

San Miguel Brewery Inc.

Roberto N. Huang

Mikaela Fortuna

The Brand Management Team at San Miguel Brewery Inc. is responsible for developing and executing brand strategies to enhance market presence and drive consumer engagement. They manage brand positioning, oversee marketing campaigns, and ensure cohesive brand messaging across various platforms. The team collaborates closely with sales and product development departments to align brand initiatives with overall business goals, ensuring the continued dominance of San Miguel's beer brands in the market.

Brand Management Team

About

Team members

Other teams at San Miguel Brewery Inc.

Engineering Team

Human Resources Team