Guilherme Norton

Guilherme Norton is a UX/UI Designer at Sanar since May 2020, responsible for conducting research and analyzing opportunities focused on acquisition, as well as leading the redesign of the Sanarmed medical content portal. In previous roles at the company, Guilherme contributed to growth marketing and branding projects, specializing in web interface design, creating design systems, developing prototypes, and executing A/B tests. Freelance work as a Visual and Brand Designer has been ongoing since 2012, featuring notable projects such as brand redesigns and digital positioning for various organizations. Educational qualifications include a Technical Degree in UX/UI Design from Cubos Academy and advanced studies in Philosophy, Art, and Aesthetics from Universidade Federal de Minas Gerais, along with a Bachelor’s and Licentiate in History from UFOP.