Ubiraci Mercês

Ubiraci Mercês is a seasoned entrepreneur and executive with extensive experience in leadership and management across various industries. As the CEO and Founder of Sanar since January 2015, Ubiraci has spearheaded the development of innovative medical education tools, creating the largest communities in the field through a collaborative production method with experts from leading Brazilian universities. Prior to this, Ubiraci held significant positions including Corporate Manager at Maquina de vendas, where strategic planning was implemented for one of the world’s largest retail groups, and Director at GBPAR - Investimentos, leading a successful 20% reduction in spending. Ubiraci's consulting background at EY involved enhancing productivity across numerous financial and operational sectors. Earlier roles included market analysis at Cervejaria Ambev and leadership positions in various junior enterprise organizations. Ubiraci holds a degree from Universidade Federal da Bahia.