Carlos Andrade

Carlos Andrade is an experienced marketing professional with a strong background in shopper and trade marketing. Currently serving as the Director of Shopper & Trade Marketing at Sánchez y Martín since November 2016, Carlos has developed and implemented brand strategies at the point of purchase. Previously, Carlos held positions at Ferrero, where responsibilities included developing purchase strategies for Kinder brands, and at The Hershey Company, where Carlos was involved in promotional and purchasing strategies for traditional trade channels. Carlos's career began at Unilever, with a focus on sales and operations. Carlos holds a Bachelor's degree in Business Administration, a Master's degree in Administration with a focus on marketing, and a diploma in managerial skills.