Leslie Velasco

Leslie Velasco is an experienced marketing professional with a proven track record in brand management and strategic marketing. Currently serving as the Marketing Manager for Lirio & Util at Sánchez y Martín since May 2021, Leslie previously held the position of Brand Manager for Kinder Chocolate and Kinder Bueno at Ferrero, where responsibilities included developing short and long-term brand strategies and managing P&L. Prior experience includes roles such as Sr. Brand Manager for Styling at Henkel, where market needs were identified to drive product lifecycle management, and Associate Brand Manager for Kisses at The Hershey Company, focusing on growth strategies through innovation and digital platforms. Leslie also has a background in brand execution and development at Grupo Herdez and marketing analysis at LEO Pharma A/S and AstraZeneca. Educational credentials include a degree in Administration and Marketing from Universidad Panamericana and a specialization in International Marketing from IEB.