Catalina Rodríguez Serrano

Catalina Rodríguez Serrano has a diverse work experience in market research and strategy. Catalina started their career at Sancho BBDO in 2011 as a Consumer Research Analyst. In this role, they conducted research and analysis to support the company's marketing efforts. Catalina then went on to work for Gobernación de Cundinamarca as an Analyst in the Secretaria de Integración Regional.

In 2014, Catalina returned to Sancho BBDO as the Director of the Consumer Intelligence Department. Here, they led and coordinated market research for various clients, designed methodologies, and provided strategic guidance based on analytical findings. Catalina also expanded the company's workforce to serve all clients within the corporate group.

In 2022, Catalina joined CASA BBDO as the Lead Center Of Excellence for Intelligence and Consumer Research. Here, they designed and coordinated research strategies across multiple countries in Latin America for the BBDO network. Catalina'srole involved integrating and managing teams to develop research and strategic processes for brands.

Overall, Catalina has demonstrated expertise in market research, strategy development, and team management throughout their career.

Catalina Rodríguez Serrano has pursued education in various fields throughout their career. Catalina began their education at Universidad del Rosario, where they studied Political Science and International Relations. In 2018, they continued their studies at the same university and specialized in Governance, Political Management, and Public Administration.

Catalina further expanded their knowledge by completing a specialized diploma in Executive Leadership at Universidad EAN in 2023. In 2017, they took a course in Digital Marketing at BBDO University.

Catalina also gained expertise in market research through a diploma program offered by the Colombian Association of Market Research and Public Opinion in 2015. In the same year, they attended the Escuela Superior Creativos Publicitarios in Buenos Aires, Argentina, where they focused on Strategic Thinking in Advertising.

Catalina has also completed several short-term programs to enhance their leadership and management skills. In 2014, they attended Aden Business School for a course in Managerial Skills and Leadership. In 2011, they completed a program on Presentation Skills at CESA.

Additionally, Catalina obtained a specialization in Social Control of Public Management from Universidad La Gran Colombia, which they pursued from 2007 to 2008.

Throughout their education, Catalina has acquired a diverse skill set in political science, international relations, governance, leadership, marketing, research, advertising, and public management.