Andres Hagger is an experienced professional in digital customer experience and marketing, currently serving as the Head of Digital Self Services at Sanitas Krankenversicherung since July 2016, where responsibilities include managing the Sanitas Customer Portal and App. In parallel, Andres Hagger has been a lecturer at SIB Schweizerisches Institut für Betriebsökonomie since March 2018, focusing on Customer Experience Management and Digital Marketing. Previous roles include Product Manager for BMW (Schweiz) AG, overseeing several vehicle series, and strategic marketing positions at Landert Motoren AG and TORMAX. Academically, Andres Hagger holds a Master of Science in Business Administration with a specialization in Marketing from ZHAW School of Management and Law, as well as a Bachelor's degree in the same field from Kalaidos Fachhochschule Schweiz, supplemented by certifications in Integrated Communication and Scrum Product Ownership.