Serge Sanarica

Serge Sanarica has extensive experience in digital analytics and performance management, currently serving as the Head of Digital Analytics & Performance Management Vertrieb & Marketing at Sanitas Krankenversicherung since July 2012. Responsibilities include personnel and technical leadership within performance management for the sales and marketing division, overseeing the development of reporting tools such as MicroStrategy and Adobe Analytics, as well as managing planning and forecasting figures. Prior roles include positions in sales controlling and consulting at Axpo Group and Synthes, along with initial roles in sales assistance and apprenticeships. Serge Sanarica holds multiple degrees from the University of Applied Sciences and Arts Northwestern Switzerland, including an EMBA and CAS in Controlling & Consulting, and a Diploma in Advanced Studies in Controlling, alongside a Dipl. Betriebswirtschafter HF and Kaufm. Berufsmatura from various institutions.