Sondra Woods

Sondra Woods has extensive experience in advertising, fitness instruction, and leadership development. Currently serving as the Advertising & Creative Director at Santa Cruz Beach Boardwalk since 2010, Sondra leads branding, media buying, and digital marketing initiatives across several properties. Alongside this role, Sondra instructs yoga and fitness classes at multiple establishments, including Hot Elevation Studios and GOAT Santa Cruz. As Immediate Past President of Leadership Santa Cruz County, Sondra contributed to fostering leadership and community engagement. Previous marketing experience includes a role as Marketing Manager at The Cannery Row Company and Advertising Account Executive at Santa Cruz Beach Boardwalk. Sondra holds a BA in Psychology from the University of California, Santa Cruz, and has completed additional studies in leadership and business management.