Santa Cruz Bicycles
April Masters Ruhne has a solid background in human resources. april started their career as the Director of Human Resources at Park Hyatt Carmel Highlands Inn in 1998 and held that position until 2000. april then joined netMercury, Inc. as the Director of Human Resources from 2000 to 2007. Since 2007, April has been working as the Director of Human Resources at Santa Cruz Bicycles.
April Masters Ruhne attended California Polytechnic State University-San Luis Obispo from 1982 to 1985. During this time, they pursued a degree in Psychology and Human Development, with a focus on Human Resources and Industrial Psychology.
Santa Cruz Bicycles
At Santa Cruz Bicycles, our mission is to build the best bicycles possible and to have fun doing it. This isn’t about glory or status. It’s about building bikes to last a lifetime and backing them up with top-tier rider support. Less waste and less hassle mean more fun and more time on the bike. But this “No Missed Rides” policy does not end with our customers. We treat our employees with the same mentality: that every moment on the trail, every evening with our families, and every weekend away counts. We’re not interested in holding our employees back with meaningless work. We provide them with the support they need so they can focus on real goals, real results, and what really matters. That’s why our employees don’t view us as a “company to work for.” To them, working here is a lifestyle choice. It’s not the bikes that bring us together, it’s our sense of community, our passion for the brand, and our desire to be a part of something that does.