Daniel Owens

Daniel Owens is a seasoned professional in brand and digital communications, currently serving as VP Brand & Creative at Santander Consumer USA since February 2012, where responsibilities include enhancing brand awareness and driving loan applications through digital media. Owens has also held roles such as Digital Media Manager, overseeing the company's video marketing initiatives, and Video Producer at Lifetime Studios, specializing in creating diverse digital media projects. Previous experience includes managing audio-visual insights at Frito Lay and Pizza Hut, as well as consumer insights analysis at Dr Pepper Snapple Group, demonstrating a strong background in marketing research and consumer analysis. Daniel Owens holds a BS in Merchandising Management with a focus on Marketing and Business from the University of North Texas.