Irache Martinez

Chief Marketing officer at SanteVet

Irache Martinez has a wealth of experience in the marketing and communications industry. Irache began their career in 1999 as an Account Executive at BDDP & Fils (TBWA). Irache then moved to Lowe Lintas in 2001 as an Account Supervisor. In 2004, they became an Account Director at Nogood Industry. Irache then joined Ogilvy & Mather as an Account Director in 2005 and J. Walter Thompson Worldwide in 2006. In 2007, they returned to BDDP & Fils (TBWA) as a Directrice Associée, where they were responsible for brand strategy and advertising campaigns. In 2014, they became a Member Board of Directors, Chief Marketing Officer, and Brand Director at showroomprive.com. In 2019, they joined Clos19 - LVMH as the Marketing and Communication Director. Most recently, in 2022, they were appointed Chief Marketing Officer at SantéVet.

Irache Martinez began their education in 1994, when they attended LFB Lycée Français de Belgique Jean Monnet. Irache then went on to Universidad CEU San Pablo, where they obtained a Maîtrise in Sciences Economiques, spécialité Economie Internationale in 1998. That same year, Irache Martinez also completed a Master in Marketing Management at ESSEC Business School. In 1996, they took part in a summer school at The London School of Economics and Political Science (LSE), studying Political Economy of development.

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Timeline

  • Chief Marketing officer

    January, 2022 - present